I got to live a long-time dream of mine in 2022 and lead the rebranding of an entire company. Special thanks to our branding consultant, Kaitlin Sullivan, for acting as our advisor and leading us through brand positioning exercises, and critiquing our work. Also, thanks to our branding agency, Fazer, for assisting in many parts of the process. I designed most of the visuals, including the logo, the mark, the icons, the pattern, the website, and the colors. Fazer selected the brand font, Söhne, designed by Klim Type Foundry, and translated our vision into this beautiful and modern brand book. My early concept work on this rebrand can also be found in the gallery.
